Resources · Pricing

How much should a small business website cost?

The honest answer is "it depends," but that's not useful on its own. Here's what actually drives the number, and how to tell a fair quote from a padded one.

What drives the price

It's rarely about the number of pages.

A 3-page site and an 8-page site aren't that different in effort if the content is ready and the design is simple. What actually moves the price is how much original design work, custom structure, and back-and-forth revision the project needs.

What actually adds cost

  • Custom design work vs. a templated layout
  • How much of the content and images you provide vs. need created
  • Custom features: forms, directories, booking, ecommerce
  • Number of revision rounds included
  • Whether ongoing hosting and care is bundled in
Typical ranges

What this tends to look like in practice.

Entry point

Under $500

A simple, small site: a few pages, a template-based layout, minimal customization. Good for a first professional presence.

Custom projects

Scoped quote

Directories, booking systems, custom tools, or anything that isn't a standard content site. Priced around the actual feature list.

Reading a quote

Fair quote vs. padded quote.

A fair quote tells you exactly what's included, what isn't, and what happens if you need more later. A padded one is vague on scope and hopes you don't ask what's actually covered.

Ask before you sign

  • How many pages, and how many revision rounds, are included?
  • Is hosting required, optional, or bundled into the price?
  • Who owns the site and content after final payment?
  • What happens if you need a change six months from now?
See real numbers

Frontier Publishing's own pricing is public.

No quote request required to see what things cost. Compare plans, then ask if you want specifics for your project.

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